WE TAKE YOUR PRIVACY SERIOUSLY.
Your privacy is important to us at i.ceé Blooms. We are committed to protecting your personal information and respecting your rights regarding how your data is handled. This Privacy Policy explains how we collect, use, share, and protect your Personal Information when you visit our website located at iceeblooms.com.au (the ‘Site’) or interact with our services.
This policy describes:
- What information we collect about you;
- How we use the information we collect;
- How we share the information we collect;
- How we may transfer your information internationally; and
- How you can access and control your information.
Definitions
In this Privacy Policy:
- Any reference to ‘i.ceé Blooms’, ‘us’, ‘we’ or ‘our’ refers to i.ceé Blooms.
- GDPR means the General Data Protection Regulation (EU) 2016/679.
- Gift Recipient means an individual other than yourself for whom you purchase a product or service through our Site.
- Personal Information means any information relating to an identified or identifiable natural person. This includes information we collect automatically (‘Device Information’) and information you provide when making a purchase or interacting with us (‘Order Information’).
How do we collect non-Personal Information?
When you visit our Site, we may collect non-Personal Information, such as which pages are visited most frequently, how often, and for how long. This data is typically aggregated and does not identify you personally. We use this aggregated information to understand how visitors use our Site and to improve our services and user experience. We may share this aggregated, non-identifiable data with third parties for analytical purposes.
How do we collect Personal Information?
We collect Personal Information in the following ways:
- Information collected automatically (‘Device Information’): Like many websites, when you visit the Site, we automatically collect certain information using technologies like cookies, web beacons, log files, and pixels. This may include information about your web browser, IP address, time zone, device identifiers, the pages or products you view on our Site, the websites or search terms that referred you, and how you interact with the Site.
We use the following technologies:
- “Cookies”: Small data files placed on your device or computer, often including an anonymous unique identifier. They help us remember your preferences and optimize your site experience.
- “Log files”: These track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels”: Electronic files used to record information about how you browse the Site, helping us understand the effectiveness of our content and marketing.
- Information you provide (‘Order Information’): When you make a purchase, attempt to make a purchase, or interact with certain features (like contact forms or newsletter sign-ups), we collect information from you. This typically includes:
- Your name;
- Your email address;
- Your phone number;
- Payment information (Please note: We use secure third-party payment gateways like [mention gateway if known, e.g., Stripe, PayPal] to process payments. We do not store your full credit card details on our servers);
- Your billing address;
- Gift Recipient’s name (if applicable);
- Gift Recipient’s delivery address and contact details (if applicable, used solely for delivery purposes).
How do we use Personal Information?
We use the Order Information we collect primarily to:
- Fulfil any orders placed through the Site (including processing your payment, arranging for delivery, and providing you with invoices and/or order confirmations).
- Communicate with you regarding your order or inquiries.
- Communicate with the Gift Recipient if necessary to resolve delivery issues.
- Screen orders for potential risk or fraud.
- Provide you with information or advertising relating to our products, services, or promotions, but only when in line with the preferences you have shared with us (e.g., if you have opted-in to our newsletter).
We use the Device Information we collect to:
- Help us screen for potential risk and fraud (particularly your IP address).
- Improve and optimise our Site (e.g., by generating analytics about how customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
- Recognise you across different services and devices for a consistent experience.
For Personal Information subject to the GDPR, we rely on the following legal bases for processing:
- Where you have given your consent for specific purposes.
- Where the processing is necessary to perform a contract with you (e.g., to fulfil your order).
- Our legitimate business interests, such as improving our services, site security, fraud prevention, and marketing relevant products (provided these interests do not override your rights).
You may refuse to provide requested Personal Information. However, this may limit our ability to provide certain products or services to you. You can withdraw your consent for processing your Personal Information at any time by contacting us (see ‘Contact Us’ section).
Who do we disclose Personal Information to?
We value your privacy. Outside of authorised i.ceé Blooms personnel, we only share your Personal Information with trusted third parties who help us operate our business and provide services to you, and only when necessary. These may include:
- Delivery and Logistics Providers: To arrange and complete the delivery of your orders.
- Payment Processors: To securely process your payments.
- Technology Service Providers: Including website hosting, e-commerce platforms (e.g., Shopify, WooCommerce - mention platform if applicable), marketing platforms, communication tools, and data analytics providers who help us run and improve our Site and services.
- Professional Advisors: Such as lawyers or accountants, if required.
- Government and Law Enforcement: As required, authorised, or permitted by law or to respond to legal processes.
- Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of i.ceé Blooms' assets, your Personal Information may be transferred to the acquiring entity.
We require these third parties to respect the security of your Personal Information and to treat it in accordance with the law.
International Transfers of Personal Information
Some of our third-party service providers may be based outside Australia (e.g., in the United States). This means your Personal Information may be transferred and processed in countries with different privacy laws. When we transfer your information internationally, we take reasonable steps to ensure it is protected, such as using standard contractual clauses approved for data transfer or ensuring the recipient is part of a recognized privacy framework, aiming to ensure compliance with Australian Privacy Principles and GDPR where applicable.
Voluntary Disclosure of Personal Information
Our Site may offer features like product reviews or links to social media where you can voluntarily share information. Please be aware that any Personal Information you disclose in these public forums can be collected and used by others. We have no control over, and take no responsibility for, the use, storage, or dissemination of such publicly disclosed Personal Information.
Changing or Deleting Your Personal Information
You have the right to access, review, update, correct, or request the deletion of your Personal Information held by us. You can usually update some information through your account settings (if applicable) or by contacting us directly. We will respond to your request within a reasonable timeframe, typically within 30 days.
Please note that deleting your Personal Information may prevent us from providing ongoing services to you. We may also need to retain certain information for legal or record-keeping purposes, or to complete transactions already in progress. We may decline requests that are unreasonably repetitive, require disproportionate technical effort, jeopardize the privacy of others, or are impractical.
Security
We implement reasonable administrative, technical, and physical security measures designed to protect the Personal Information submitted to us, both during transmission and once received. This includes measures like encryption (e.g., SSL for data transmission) and access controls. Our employees are aware of our privacy and security policies. However, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.
Data Retention
We retain your Personal Information (including Order Information) for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including providing our services, operating your account (if any), complying with legal obligations (e.g., tax, accounting), resolving disputes, and enforcing our agreements. When your information is no longer needed for these purposes, we will securely delete or anonymize it.
Minors
Our Site and services are not intended for individuals under the age of 16. We do not knowingly collect Personal Information from children under 16. If we become aware that we have inadvertently collected Personal Information from a child under 16, we will take steps to delete such information promptly.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other operational reasons. If we make significant changes, we will notify you, for example, by posting a notice on our Site or by sending you an email (if we have your contact details). We encourage you to review this policy periodically. Your continued use of our Site or services after any changes indicates your acceptance of the revised policy. The date of the last update will be indicated at the bottom of this page.
GDPR (For European Union Residents)
If you are a resident of the European Union, the GDPR grants you additional rights regarding your Personal Information:
- Access: You have the right to access the Personal Information we hold about you.
- Rectification: You have the right to request correction of inaccurate Personal Information.
- Erasure (‘Right to be Forgotten’): You have the right to request the deletion of your Personal Information under certain conditions.
- Restriction of Processing: You have the right to request the restriction of processing of your Personal Information under certain conditions.
- Data Portability: You have the right to receive your Personal Information in a structured, commonly used, and machine-readable format, and to transmit it to another controller under certain conditions.
- Objection: You have the right to object to the processing of your Personal Information under certain conditions, particularly for direct marketing.
- Withdraw Consent: Where processing is based on consent, you have the right to withdraw that consent at any time.
To exercise these rights, please contact us using the details below. You also have the right to lodge a complaint with your local data protection supervisory authority if you are unhappy with our data protection practices.
Contact Us
Thank you for reading our Privacy Policy. If you have any questions, concerns, or requests regarding your Personal Information or this policy, please contact us:
- Email: hello@iceeblooms.com.au
- Mail: 65 Alfrieda St, St Albans, VIC 3021.
Last Updated: 1/1/2025
